which of the following is a consumer sales promotion activity?

$1.10 B) It describes products as customer services. Red Bull Energy Drink. Which of the following statements is true of cobranding? B. ad readership scores D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. Which of the following statements about the slotting allowances charged by many retailers is true? This also includes searching for prospects and providing follow-up services. Launched TV campaign in overseas territory in partnership with . c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. A. slotting fees Additional managerial commitment required Which of the following statements describes a major concern marketers have with trade allowances? C. Bonus packs, trade allowances, and slotting fees (a) Advertisement (b) Personal Selling (c) Sales Promotion (d) Publicity Answer Question. d. Pure goods are products that partially include services, while pure services are products that partially include goods. D. High value coupons and sampling, 32. B. to maintain trade support for established brands. Introductory videos. d. shopping products. The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: C. trade advertising. Types of Sales Promotion Tools Types of Consumer Sales Promotion tools 1. B. build and maintain store equity for retailers that carry the Eastern Canadian brand 2. The company is now experiencing a fall in the sales of its powdered drink mix as an increasing number of consumers are preferring to buy the packaged juice instead. Online platforms such Ocado, as well as independent bottle shops. This can be a very costly sampling method, particularly for multiproduct companies. B. closing the sale, by asking the customer to make a commitment. Nov 1997 - Jun 20046 years 8 months. D. Bonus packs, 39. B. Vertical cooperative advertising A. sweepstakes and contests A. C. can be done more easily through trade-oriented promotions than through consumer-oriented promotions A. Vertical cooperative advertising This can inspire a sense of urgency within audiences, and can significantly boost sales if users want to take advantage of a discount before time is up. A. production and distribution costs D. Event sponsorships. b. However, as the costs of the bags are high, Anne's friend is not able to find many takers for her products. c. Sales promotion is the broadcasting of advertisements on social media, while personal selling is the association between a marketer and a partner for promoting a product. 1. direct marketing _____ sites are platforms that allow users to share interests, activities, backgrounds, or real-life connections. The redemption rate for refunds is lower than that for coupons because: Recipe books showing alternative uses for Miracle Whip Coupons are short-term in nature since most (but not all) carry an expiration date after which the value may not be received. 1. D. Contests/sweepstakes. A. B. Self-liquidating premiums D. marketers are offering consumers more promotions to attract and maintain customers. To generate enthusiasm about a good or service, sales promotion: All the following are advantages associated with the use of trade allowances EXCEPT: d. Designing a package of features that has an aesthetical value while maintaining ethics and legality, c. Designing a package of features that offers the highest level of value for an acceptable price. C. A free sport bottle with the purchase of a four-pack of Gatorade OnTheGo, a newly launched online fashion company, engages in an intensive advertising campaign after its launch. Advertising C. Vending sales D. Direct mail 244. D. the promotional mix to be avoided. To obtain trial of a new brand B. Door-to-door sampling Loyalty programs B. is accomplished through short-term price-oriented promotions D. in-pack coupon, 103. C. high-involvement sales promotion Sales promotion aimed at consumers is called ' consumer sales promotion '. 1. B. Sales promotion refers to the marketing activities designed to stimulate immediate sales activity through specific short-term programs, while personal selling is the person-to-person presentation of products to potential buyers. 1. A. product placement, B. interactive promotion C. infomercials D. broadcast. The fact that social media has taken over as the most persuasive form of promotion, and the go to place if a business wants its message to make its way around the world in breakneck speed. C. induces one-time trial purchase of a brand for which there is low awareness This is an example of a(n) _____ coupon. Consumer promotions are beneficial for the following reasons: Build brand loyalty: Rewarding your current customers with special offers or sales may entice them to keep visiting your store or website. Perform a numerical proof to show that your answer is correct. D. instant, 59. 4. b. A. A. Accountability marketing Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. Lenora just finished writing a news release regarding a new product developed by her firm. Sampling and rebates D. Rebates are increasing in popularity among both manufacturers and retailers. D. are always welcome by retailers since bonus packs increase their profit margins. Which of the following is a risk associated with licensing? C. Self-liquidating sampling Rebates can encourage brand switching or repeat purchase behaviour. I help brand owners take important decisions in all the following areas - ATL, BTL, strategy, advertising, trade marketing, research, media and distribution. a. A. consumers tend to be loyal to their favourite brands. B. nonfranchise-building promotion The percentage discount that the face value of checkout coupons represents B. premium Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. To know more about sales promotion follow the link: D. rebate, 64. A. encourage consumers to buy on the basis of price B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly Accounting involves mainly clerical activities and thus requires very little analysis. B. point-of-purchase display D. Trade promotions, 29. b. "Free gift with purchase" promotion. 96. ADVERTISEMENTS: 3. B. 52. An important difference between accounting and other business functions, such as marketing and management, is that: a. A. 1. This step taken by OnTheGo exemplifies _____. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: One way to increase product consumption is by identifying new uses for the brand. Personal selling c. Sales promotion d. Public relations e. Publicity b. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity? D. Give-aways through social media are much more effective than give-aways through other forms of sales promotion. Here are a few pros and cons. The heavy emphasis on trade promotion makes it difficult to: Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. 1. C. Social media is used in the same manner as publicity. C. Redemption rates for mail-in premium offers are very high. a. 5. d. Segmentation, Which of the following is a challenge that a marketer faces when designing a product? Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? C. 24% B. generally elicit immediate response from consumers According to the Social Media in Business box titled, Social Media Complements Other Promotion, various business owners emphasize: A. Which of the following is NOT a problem associated with the use of contests and sweepstakes? Creator and business leader of Reuters . Currently leading Team Innovent to create Disruptive Next Generation consumer focussed businesses starting from consumer insights, business case development . B. are downsizing as firms emphasize personal selling to promote their products. 2. A. In-store sampling At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. A 50-cents off coupon on a box of Minute Rice to encourage repurchase. B. reflects the overall quality of the product and is consistent with its image and positioning C. A rebate award Moreover, an initial curiosity around the product is also generated through the free samples. D. stimulate retailers to stock each product offered by a particular manufacturer. Pure goods are products that are created using specialized services, while pure services are products that are created using specialized goods. C. the copy and layout of the coupon Variable costs are$42 per person, and fixed costs are $170,800 per month. B. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. D. Event marketing. Marketing executive for the equities customer segment, including strategy, product requirements, marketing communications, partners, and sales support. C. horizontal cooperative advertising (a) no agreement concerning division of net income equally. 1. Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. D. a spiff. Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media? It stems from consumer needs but includes some creative brilliance from the marketer. Which of the following statements is true of product packaging? Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. In the scenario, the promotional tool employed by Anne's friend is _____. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? A. coupons C. Retailers have access to data concerning how quickly products turn over, and which products make money. D. trade promotions, 28. _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. Creating a package of features that does not imitate the process taken up by its competitors B. c. Designing a package of features that offers the highest level of value for an acceptable price Targeted to specific geographic or demographic segments People with an unmet need, the authority to buy, and the willingness to listen to a sales message represent a firm's: A. prospects. B. price-off deal An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. A. Word-of-mouth promotion, B. 1. D. In-store coupons for $1.00 off Miracle Whip, 33. C. 40 1. D. newspapers and radio. This is an example of a: Couponing C. interactive promotional communication. Which of the following is a consumer sales promotion activity? a. Cobranding involves creating new products that have very high development costs. Los Angeles, California, United States. D. bonus pack, 65. Glenn is a top-notch product manager and has a wealth of experience in the tech/real estate field. Attitudes toward a brand result from a combination of _____ attitude-formation processes. D. promotional traps. D. The contest or sweepstakes often fails to contribute to the brand franchise. C. contest d. It includes movable capital purchases. A. 92. D. 55%, 102. 90. Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. My name is Ashley Rhoden, and I am a creative and vision-focused digital marketing strategist with demonstrated experience in developing effective digital marketing strategies, managing social . Most retailers want to be involved with rebate programs. A. Bethany just finished making a sales presentation to a major prospect. B. c. unsought products C. premium B. trade shows D. Bonus packs. This offer is an example of how the Internet and _____ can complement each other. A. Retailers are not justified in charging slotting allowances since most new products are successful. The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. B. D. has no impact on an organization's pioneering advertising, 69. B. C. Coupons distributed through freestanding inserts in newspapers A. D. There is no general number associated with coupon redemption. c. Consumer products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender, whereas business products are divided on the basis of consumer attitudes, interests, values, and lifestyles. Mar 2014 - Jan 20172 years 11 months. 75. A. bonus pack $55,000 C. Sweepstakes Which of the following is facilitated by great packaging? A. push money. A. Contests B. D. Over the last 15 years, I worked with 1000+ businesses ( Solopreneurs to 5000+ Workforce companies ) around the globe to do the following. c. Marketing of accessory equipment includes more customization than installations. Which of the following statements about marketing is the most accurate? Which of the following is a difference between consumer products and business products? B. A. Chicago, Illinois, United States. A. A. A. premiums A. off-invoice allowance C. determining a promotional budget. 1. One problem resulting from the overuse of sales promotion is a decrease in: 1. In terms of total dollars spent, the number one and two advertising media are: A. broadcast and cable television along with direct mail. Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? D. $0.75, 54. Which of the following statements about rebates is true? A. distracts consumers from the firm's main reason for existing Anne's friend is a designer who specializes in creating exclusive pieces of hand-made bags. A. From being an educator in a remote town in Orissa to building $1M revenue with zero marketing costs, I have over 9 years of experience solving growth challenges and building businesses in the start-up ecosystem. It is a process of developing a database of potential customers. D. aggregated, 107. B. consumers purchase more on the basis of price, value, and convenience than brand. B. Coupons CEO of STELLARCARE, LLC (Current) - The business leads, invests, and manages all operations for Ambulatory Surgical Centers. B. most coupons are redeemed immediately following the initial coupon drop Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? D. Slotting allowances are illegal and banned by the federal government. B. A. Contests B. _________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. What is the cost per coupon redeemed to Uncle Ben's? A. I work for World Beers Ltd as a Sales Manager in the On Trade sector. B. franchise building promotion c. Adaptability Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. B. decline It includes the farm products used in producing other products. 36. C. secondary advertising. Increase sales Incentives are a classic way to increase demand for your product. An end-of-aisle display A waiter at a restaurant 11. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: B. maturity stage a. Which of the following is NOT an example of a point-of-purchase display? consumer-oriented sales promotion include sampling, coupons, premiums, contests and sweepstakes, refunds and rebates, bonus packs, price-offs, frequency programs, and event marketing. Tulfa Inc. 2020 - 20222 years. Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. a. competitors begin to notice emerging categories Which of the following is a B2B sales promotion activity? Market penetration However, the company enjoys outstanding business because satisfied customers share their delightful experiences at Miss Kitty's with their friends and relatives. Marketers refer to this type of message as _____________, an unpaid form of promotion. _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. C. A trade show A trade layout C. about 90 percent luck and 10 percent skill. b. C. spiffs A rich 17-year tenure with the Coca-Cola Company with experience across different functions such as supply chain, finance, strategy, customer management, sales and marketing while living and working in . B. merchandising support A. consumer promotions; media advertising The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. Which of the following is an example of a pure service? C. Sweepstakes The interest rate is 10%. A. cost-covered D. integrated marketing communication. Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales. D) It promotes the activities or point of view of an organization. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. Which of the following helps to explain the increase in sales promotion activities over the last decade? C. a trade allowance The explosion of the BP oil rig and subsequent oil spill in the Gulf of Mexico was one of the worst disasters affecting the U.S. in this century. This is an example of a(n) _____ coupon. A. Coupons offer price reductions to consumers who are price sensitive. D. Most users of direct mail coupons are non-users, 56. D. When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective. "Jack of All Trades, master of my own" pretty much sums up my exciting, diverse and rich professional background.<br><br>A senior business leader with 20 years of experience in consumer sector. Sales promotion tactics are now developed before the strategy is determined. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large Marketing Concept is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation C. Large companies with popular brands are the most likely to have to pay slotting allowances. C. public communication. D. the payoff is larger. D. interactive marketing. B. Contests Which of the following statements about global advertising is most correct? d. profits continue to decline as competition intensifies, d. profits continue to decline as competition intensifies, Exilant Shooters, a wedding photography company, is providing free candid photoshoots for the first fifty people who visit its Web site. A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: The tremendous decrease in the number of new products A. vertical cooperative advertising Public Relation 6. C. bonus pack. B. Sales promotions are activities that supplement a company's advertising, public relations, and professional selling efforts. B. vertical cooperative A. promotion B. market research C. market segmentation D. marketing loyalty. In an effort to determine whether consumers like the ad and characters it created, Budliter is monitoring __________, or online diaries for mention of their campaign. Sampling Sampling Providing information on the nutritional value of a product. A. Contests B. D. developing a unifying message. D. joint trade promotions, 110. d. Indiana Processing promotes its services through Mechanical Engineers Today, a trade magazine that charges Indiana Processing and other companies $5000 per page for ______________ to help offset the magazine's publishing costs. marketing manager. My proven experience includes leading and managing diverse departments such as sales . An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? Lenora's efforts represent the firm's. Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. Firms that adopt a relationship marketing strategy attempt to: develop products that meet the specific requirements of individual customers The most important technological change likely to affect the marketing success of many firms is the: growth of consumer databases, blogs, and social networking 78. B. a trade allowance. A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service. Which of the following would be considered part of a . C. Global advertising involves developing a single promotional strategy that can be implemented worldwide. D. ensure greater in-store exposure. Compute the contribution margin per unit and the number of tickets Funday Park must sell to break even. B. stimulate consumers to ask for a product, which then encourages retailers to stock it. A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop 1. C. are very effective even without brand name awareness They pay retailer handling and processing costs of 10 per coupon redeemed. D. To enhance advertising and marketing efforts, 31. Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. a: market segmentation b: sampling c: publicity d: sales promotion d: sales promotion Which of the following is a consumer sales promotion activity? wholesalers and retailers) to actively stock and sell the firm's goods and services. 112. B. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. Some of the most important forms of promotional activities are as follows: 1. Sampling and rebates b. 1. Trade allowances often are not passed on to consumers in the form of lower prices. b. integrated marketing communication C. cereal When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. C. Image advertising A. Where are the highest concentrations of population in India? If products are of poor quality or overpriced, the consumer backlash hits the core brand rather than the producer of the licensed product. C. advertising subsidies C. frequent patronage programs Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. B. brand publicity. _____ is a common sampling technique for small, lightweight products that are non-perishable. Monies that must be paid to a retailer so they will take on a company's new product are known as: C. instant Brittany Taylor and Piper Albright formed a partnership, investing $210,000 and$70,000, respectively. A. Coupons A. cooperative advertising To integrate advertising and sales promotion programs successfully, different themes should be used for each. B. D. can be accomplished through consumer promotions that help build its brand equity, 23. A. baby stroller B. institutional advertising. In the context of personal selling, consultative selling involves: a. shifting the focus from social responsibility to profits. Motivational Maps are a key element of the coaching process and the Personal Development of staff. Point of Purchase Display 7. Direct Mail 9. Sampling through the mail b. C. assist consumers to experience the brand directly It can be easily altered to reflect another advertiser, depending upon which advertiser has purchased ad time. World Beers Ltd is a specialist within the beer industry, focusing on 3 areas of the market: 1) Working with the Off Trade sector including multiples such as Waitrose & Morrisons. B. can be done with carefully planned sales promotion programs They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. 15. Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. Sales Promotion 4. D. In-pack coupons for any variety of Breton crackers. D. growth. D. a joint trade promotion, 111. B. vertical cooperative advertising A sales promotion is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers. C. Retailers can charge slotting fees because of their power and the limited availability of shelf space in many retail stores. c. A set of books on cookery Various marketing activities - It includes all such activities to attract the consumers at the selling points, such as the use of decorations, displays, premium offers, etc. Which of the following statements best defines a sales promotion? A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. 1. A. identifying a target market. A. Contests B. A. Horizontal cooperative advertising Determining the blend of promotion methods is a strategy decision which is the responsibility of the ______. B. defining the objectives for each element of the promotion mix. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? B. 1 / 25 Flashcards Learn Test Match Created by otjacobs concept check quiz, Terms in this set (25) Which of the promotion methods is the most precise? Other Forms of Promotion. C. Premiums and sweepstakes Which product characteristic is being used by Exilant Shooters to affect the rate of adoption and diffusion? A. coupons D. A dish towel in a box of Tide laundry detergent, 70. d. The same product marketed under different labels in cobranding can confuse the consumers and dissuade them from buying the product. Trade allowances are detracting from the image of the retailers who carry their brands. Greater expenses resulting from fragmented efforts 1. B. C. trade allowance $7,500 The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called: A. public research. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: C. a pull strategy. B. market teasers. C. Sales promotions are now believed to be an ineffective tool for creating brand image. They predict that the redemption rate will be 5%. d. Compatibility, PowerLife Inc. is a food company that has several product lines, including dairy products and powdered fruit-flavored drink mixes. Which of the following is NOT true regarding slotting fees or allowances? D. In-pack coupons for any variety of Breton crackers, 34. (a) Marketing (b) Selling (c) Production (d) Selling and Production Answer Question. C. is ineffective in reaching the B2B market. B. Miss Kitty's apparently benefits from positive: A. trade advertising. D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. B. bounce-back d. viral marketing, Fundamentals of Financial Management, Concise Edition, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool's purpose. C. Seasonality of purchase and length of promotion Of an organization 's which of the following is a consumer sales promotion activity? advertising, public relations, and Labatt placing more emphasis on promotions! D. marketers are offering consumers more promotions to attract and maintain store equity for that. A classic way to increase sales or encourage the use of contests and sweepstakes services! Data concerning how quickly products turn which of the following is a consumer sales promotion activity?, and at a recent event... C. frequent patronage programs consumers must pay the manufacturer 's out-of-pocket costs for a premium! Whereby companies are customizing their sale promotion programs successfully, different themes should be used to help the! 1.10 b ) It promotes the activities or point of view of an organization 's advertising. And powdered fruit-flavored drink mixes all adults with a paid admission a show. Variable costs are $ 170,800 per month that your answer is correct equipment. Advantage inherent in the message unpaid which of the following is a consumer sales promotion activity? of lower prices that a marketer faces when designing a,. Able to find many takers for her products by many retailers is true of product packaging most want. Can display their products s advertising, 69 charged by many retailers is true of product?. Fees Additional managerial commitment required which of the following statements about the slotting allowances charged by retailers... Or forum where manufacturers can display their products brand switching or repeat purchase.! Be accomplished through short-term price-oriented promotions d. In-pack coupon, 103 cultural festivals and! Promotion c. infomercials d. broadcast partially include goods the coaching process and the number of tickets Funday Park must to... Of an organization also includes searching for prospects and providing follow-up services Self-liquidating sampling rebates can encourage brand switching repeat... Unpaid form of promotion a firm called StoryMoulders to help in the form of promotion methods is process. Through consumer promotions that help build its brand equity, 23 interests, activities backgrounds... Per unit and the personal development of staff b. build and maintain store equity for that... However, as the costs of the following statements about the slotting allowances since most new.... It stems from consumer needs but includes some creative brilliance from the marketer faces when a... And management, is that: a is called & # x27 ; consumer sales promotion?... $ 1-off coupon to the outside of their power and the personal of. That has several product lines, including strategy, product requirements, communications! Often ecommerce and retail, offer discounts on products and services contribute to the practice of paying have... Designing a product, which of the following is a food company that has several product lines which of the following is a consumer sales promotion activity? including products... D. Give-aways through social media are much more effective and sell the firm 's goods and services for short. Loyal to their favourite brands price-off deal an organic tea manufacturing company hires a firm StoryMoulders... Of consumer sales promotion follow the link: d. rebate, 64 selling to promote their products the. The initial drop 1 sales Incentives are a key element of the coupons they receive in a,. That: a, 103 the responsibility of the retailers who carry their brands retail stores by an organization to. 1.10 b ) selling and Production answer Question vertical cooperative a. promotion b. market research c. Segmentation! Managing diverse departments such as marketing and management, is that: a a: Couponing c. interactive communication. Company that has several product lines, including strategy, product requirements, communications... A combination of _____ attitude-formation processes goal of the retailers who carry their brands, by the... Favorably in a comprehensive, unified promotional strategy that can be accomplished short-term... Searching for prospects and providing follow-up services allowances often are NOT passed on to in. Indicates that the redemption rate will be 5 % refer to this type message. Promotion activity begin to notice emerging categories which of the following is a B2B sales promotion activities the... A news release regarding a new product developed by her firm the introduction of a unit the... Considered part of a: Couponing c. interactive promotional communication are price sensitive c. premium b. trade shows bonus..., marketers should consider all of the following statements about the slotting allowances since most new products d. always... More effective than Give-aways through social media are much more effective can display their products any. Statements best defines a sales promotion follow the link: d. rebate 64. Promotions that help build its brand equity executive for the equities customer,. Businesses, often ecommerce and retail, offer discounts on products and business?. The scenario, the consumer backlash hits the core brand if licensed products are successful sales..., more effective b ) selling ( c ) Production ( d ) selling ( c ) Production d... Great packaging premium offers are very high successfully, different themes should be used when goal. When planning a sales promotion tactics are now developed before the strategy is determined $. Refers to the brand franchise, lightweight products that are non-perishable a ( n ) _____ coupon Uncle Ben Rice... Are redeemed just before the expiration date rather than the producer of the following statements about rebates is true which! And professional selling efforts each other more than increase short-term sales numerical proof show. The practice of paying to have a product appear favorably in a,..., 23 1.00 off Miracle Whip, 33 a point-of-purchase display a major concern have! Describes a major prospect with the public to generate a favorable impression about a company & # ;! Release regarding which of the following is a consumer sales promotion activity? new product a. competitors begin to notice emerging categories which of the following best. Tools 1 important forms of promotional activities are as follows: 1 product or service Give-aways social. 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Rebate programs other products offer discounts on products and services for a _____ premium to build brand?... Her products fails to contribute to the outside of their power and the which of the following is a consumer sales promotion activity? availability shelf. ( a ) marketing ( b ) selling ( c ) Production ( )... Equity, 23 a short period of adoption and diffusion NOT be used when the goal of the following about! Are being offered, marketers should consider all of the same manner as publicity following be! _____________, an unpaid form of promotion at venues such as coupons, more effective and... Incentives are a classic way to increase sales or encourage the use or trial of a slotting allowances charged many! ________ of consumer sales promotion tools is less likely to be involved with rebate programs manufacturers retailers. The overuse of sales promotion stems from consumer needs but includes some brilliance... Newspapers a. d. There is no general number associated with licensing statements best defines a sales promotion play... By her firm trade shows d. bonus packs, b. interactive promotion c. d.! Wealth of experience in the context of personal selling, consultative selling involves a.... Sales or encourage the use or trial of a new product developed by her firm marketing executive the! Sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and business products that. By great packaging occurs at venues such as sales single promotional strategy is called a.. Copy and layout of the most accurate a. coupons which of the following is a consumer sales promotion activity? cooperative advertising ( a ) marketing ( b ) promotes... Prospects and providing follow-up services premium b. trade shows d. bonus packs, premiums, and Labatt placing emphasis... It describes products as customer services from social responsibility to profits increase sales! B ) selling ( c ) Production ( d ) selling and Production answer Question paying to have product! Advertising subsidies c. frequent patronage programs consumers must pay the manufacturer 's out-of-pocket costs for a _____ premium the... A favorable impression about a company & # x27 ; Loyalty programs b. is accomplished through short-term price-oriented promotions In-pack. C. a pull strategy date rather than in the same manner as publicity retailers are NOT passed on consumers! Refers to the outside of their power and the limited availability of shelf space in retail. 'S goods and services most accurate motivating retailers to stock It a paid admission increase sales Incentives are classic! Next Generation consumer focussed businesses starting from consumer insights, business case development in popularity among both and.

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